Velocita – Old school vibe. New school hype.
Their electric bikes are made for young adults who want the best riding experience. A mix of the old-school charm of classic bikes with today’s smart technology.
Fjord and Velocita aim to bring their idea to life - whether you’re heading to work or exploring your city, Velocita aims to give a smooth, easy, and exciting ride that brings together the best of the past and the future.
Communication
One of the key aspects of our collaboration with Velocita was outlining their communication strategy. Our starting point was extensive research and benchmarking that helped us define their brand character, craft their brand story, and finally specify their voice.
With these basics covered, we were able to fine-tune their key messaging and direction of travel, providing guidance on maintaining consistency in their verbal expression. Velocita’s verbal identity focuses on articulating the ultimate goal of their services and the people behind them. We refined their brand voice to mirror their expertise, forward-thinking mindset, and commitment to guiding clients through the business landscape, fostering innovation and growth.
Velocita, also known as the Architects of Growth as characterized in the brand story, upholds an informative and confident verbal style. Simultaneously, they remain approachable in their communication (as a trusty partner would be)—firmly standing behind the results they deliver and owning their success.
Capturing the essence of Velocita brand
The challenge in branding for Velocita was to capture the unique axis of nostalgia versus latest tech flexibility. In other words, their visual identity was supposed to convey a perfectly balanced blend of memories and innovation, reflected in the following set of branding elements we developed: a wordmark, color palette, illustrations, and layout structures that truly encapsulated the essence of Velocita.
In our pursuit of consistency and simplicity, we ensured their layouts, presentations, and pitch decks communicated information and ideas with clarity and impact. The choice of typeface and layout was intentionally selected to bring clarity to their messaging, underscoring their straightforward communication style without losing depth.
Through our collaboration, Velocita’s brand identity has been meticulously refined to mirror their standing as innovators in the business landscape. This enhancement has brought a new level of clarity to their communications, resonating effectively across their digital and physical platforms.
How did we help?
Branding
User Interface
Communication Strategy
Design Language Development
Copywriting
Website Modules
Visual Identity
Design Systems and Guidelines
Marketing Materials